Beginners Guide to Google Analytics

Beginners Guide to Google Analytics- Google Analytics works using  JavaScript code to capture the required information from the websites. In a similar way, in Google Analytics it records a visit every time a user visits and views a page with the google analytics code.

In the case of applications for mobile devices, it is mandatory to add additionally a code to each “activity” that you need to track.

Why Google Analytics is required?

It gives us permission to monitor and understand your customer’s behavior in the best way, what they exactly are looking for, and whether the business is fulfilling all their requirements or not.

It also allows you to utilize the provided technology and go through the online business so that you can perform in a better way with your customers.

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Google Analytics

Beginners Guide to Google Analytics: Facts

1. Real-Time User:

It helps in investigate out what’s going on with your website at a real point time.

And most efficiently it monitors device wise so that you can get to know what % users are coming from your desktop and what percentage is coming from mobile or your tab.

It also helps at measuring at what time your user is significantly less so that you can stop that from repeating in the future.

2. Channels Data:

When your users are arriving from other multiple channels it’s really a necessity to measure each of the conversion of the channel individually. Then here comes the traffic data from that acquisition section. It reflects you from where your users are coming more whether it’s organic, direct, or any sort of referral.

It also proves you with the e-commerce conversion rate so that you can better understand the ratio between your transactions and the user.

3. All Pages Data:

If you are engaged in an e-commerce sector, it’s really very necessary to know that the unique page views of the most important pages are on your site. It helps you monitor and solve such specific problems of individual pages if there any present.

It also provides you the total average page duration and bounce rate which can be the important metric for some of the specific pages.

4. Funnel Visualization Data:

When you set a perfect goal in google analytics, then you expect to visualize and monitor it to go through the possible drops in that particular goal. Then here enters the funnel visualization data. It helps you in finding the drop of all individual pages and solve the provided issues.

If you are working at e-commerce then you will find it out fascinating to find how many numbers of your users are visiting from the cart to the shipping page and from shipping to the payment page.

5. Campaign Data:

If you are using multiple numbers of such campaigns from multiple channels to drive the sell then, it’s really mandatory to track all the campaigns at an individual level. The campaign data help you in finding out that at a pretty easy level.

If you are using UTM campaign parameters in the campaign link, then it tracks your data and shows it in this given section. It gives you information about the number of users who clicked on the link as well as the purchase data from clicking on that particular link.

6. This is the most famous Web Analytics tool considered in the whole world:

Google Analytics is installed on around at least 10 million of the websites, also it is used by 64% of the Top 500 US Retailers, 45% of Fortune 500 companies, and 55.9% of the top 1 million domains, as identified by the Alexa.

All of such metrics combine to give Google Analytics a web analytics platform market share about over 82%

7. Germany banned Google Analytics:

In May around 2011, Germany implemented a ban on Google Analytics because of an EU cookie law. Websites are again given permission to use Google Analytics for tracking the visitors of the site, but only if they follow a few guidelines set by Germany’s Federal Data Protection Act.

8. The working never shares personal information which is identifiable:

This fact is a slight misconception. Because of the users’ privacy concerns, identifiable personal information, mainly as IP addresses, is removed from the end user’s view within the interface and the API.

9. Right now there are currently 220 Analytics Certified Partners all over the world:

Partners are recognized as vetted firms that own Google’s seal of approval for giving help to the third parties with their analytics needs.

10. It is fluent in around 40 languages:

In 2012 February, Google added about 9 new languages, including Arabic, Hebrew, and Ukrainian to Google Analytics, bringing its total up to 40.

Is it free to use?

Google Analytics is what said to be a “freemium” service, which states that small businesses can utilize such services even without paying any monthly charge, but if more advanced features are required or the ability to do more with this service, then there is a recurring fee.

How to put Analytics on your Website?

To add Gooogle Analytics on your Website you have to follow the below-given procedure:

  1. Firstly log in to your Create account.
  2. Then Click “Content” from that Top Menu.
  3. Click on “Site Information” given at the left-hand menu.
  4. Further, select the tab titled “Google Analytics” and then paste the code into the ‘Google Analytics’ box.
  5. Finally, move on to “Save Changes”.

 Where do we get our Google Analytics code?

To find the Google Analytics code follow the given steps:

  1. Sign to your Analytics account.
  2. Click on the Admin option.
  3. Select the Option of account from the main menu in the account section.
  4. Then select your property from the menu given in the property column.
  5. Below Property click on tracking info> tracking code. Then your Google Analytics ID will display at the above of the page.

Do we need to put the Google Analytics code on every page?

While there is no need of using Google Analytics consultant or any Google Analytics Consulting group to set up any sort of tracking, but there will be a need for Analytics tracking ID or entire JavaScript code ID to complete its manual setup.

Can Google Analytics track your location?

The collection stage is a point where Google collects the IP address. Addresses are picked by JavaScript embedded in the Google Analytics Tracking Code. There are ample of ways you can install the Google Analytics Tracking Code on your website.

What does Google Analytic measure?

The blocks of Google Analytics reports are: metrics and dimensions

Dimensions are the basic attributes of your provided data, such as the city from where the more traffic is visiting, the page which you are measuring or the social media channel through which you are evaluating.

Metrics is a quantitative measurement for such dimensions.

 


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